As the assignment lead for IKEA’s Global Catalogue covers from 2018 to 2021, we created vibrant design with IKEA’s core values of simplicity, sustainability, and inclusivity. Our goal was to tell relatable, human-centered stories, showing how IKEA’s products fit into everyday life. Our commercial focus around sleep, well being, and environmentally conscious themes, we aimed to make each cover feel modern and meaningful, creating connections with our global audience.